Social Media Marketing
Be part of the conversation. Use Social channels to promote your business and engage with your key demographic.
What is Social Marketing?
Social Media Marketing is a massive growth area in the digital marketing space at the moment. In its simplest form, it’s all about using social media platforms (like Facebook, Instagram, LinkedIn, TikTok) to promote your business.
When it’s done right, it’s a great way to get into a conversation with potential customers and raise your brands’ profile. But, get it wrong, and it could be your PR teams’ worst nightmare!
Social marketing techniques are generally categorised in two ways:
Organic:
This is using the tools provided by Social platforms to talk to your audience and build a social community- normally through photos, posts, videos, stories etc.
When you post organically, the people who will see it will be some of your followers (called Organic Reach), your followers’ people (when they share), and followers of your hashtags. Using organic methods can really help build a brand, create a consistent tone of voice as well as supporting your customers.
Paid Social:
Show them the money! By paying social platforms, you can advertise to lots of different audiences to hit your objectives.
These platforms allow highly targeted advertising to niche social groups based on profile information they volunteer- so even though you’ve got to pay for it, it can be a great way to attract new followers, generate new leads and drive conversions.
Paid Social is often used to boost organic content, and can also be used alongside your business data through custom audience uploads and remarketing.
Because organic reach is getting harder than ever, it’s usually a combination of paid and organic activity that creates the most successful Social Marketing strategy.
Let’s Talk About Content!
So, you’ve got the perfect Social Strategy and know how to target your key demographic, what about the content? This is a massive factor when thinking about Social- with so many popular social platforms with new creative formats all being seen on lots of different devices, to get it right, you need awesome, impactful and engaging content to support your objectives.
People are spending longer than ever on social, and if you are paying to disrupt their “me time” you’ve got to get the messaging and creative right. Right?!
What am i trying to do!?
Social Marketing opportunities are plentiful and platforms can be used in loads of different ways, but perhaps that’s also the tough bit.
Before you start thinking about Social and your business, you need to think about what your objectives are… Brand Awareness? Customers into Advocates? Drive Sales and Leads? Improve Retention? Each of these would need different metrics to measure success as well as a different goal and strategy. Just something to think about before investing money in Social Advertising.
How we can help…
Probably the most recent and dynamic of digital channels, Social Media Marketing has grown substantially in a short amount of time. And with usage and Social channels in this digital landscape constantly changing, it can be quite overwhelming knowing where to start!
We can help you build objectives and find a strategy that works for your business. Here’s a taster of what we can do:
Platforms: Facebook/Twitter/LinkedIn/TikTok/YouTube & Instagram etc...
Measure and listen to what people are saying about your brand
Plan, Build and Execute Social Advertising based on business objectives
Social Account Set-Up (e.g. Facebook Business Manager)
Lookalike Audiences, Custom Audiences, Website Retargeting
Content Design and Creation for Social Formats
Build Strategy to Increase Organic Reach
Technical Support (e.g. Facebook Pixel)
Analytics and Tracking
We can help with your Social Media Marketing strategy
If you’ve read this far and you’d like to know a bit more about Social Media Marketing or how DigitalFoxes can help, just drop us a line…
