Other services…
Utilising and maximising every opportunity to create a successful marketing strategy to help your business grow.
What are we talking about?
When we first decided to expand our marketing expertise into DigitalFoxes, we knew we’d need to select key marketing channels that businesses are likely to have heard about or used before. That’s why on this website we go into a lot of detail about SEO, PPC, Social etc.
But here’s the thing…After working in a marketing team that has 70+ staff who work on 14+ marketing channels, we are very aware that to hit overarching goals for your business, its rarely one channel alone that will drive success.
Obviously, it is specific to your own brand, your objectives and your budget, but using a variation of digital channels can create an integrated strategy that is often less risky and will see better results. And that’s where we at DigitalFoxes can use our vast experience to really help.
Creating an agile and strategic approach to digital marketing.
OK, I know we said No-Nonsense marketing language, but this just means putting a plan together that combines different marketing channels that will work collectively to help you deliver your goals. And as the digital space is always evolving and adapting, we need to be on the ball in making our plans dynamic and easily adaptable to be successful.
No spoilers here- online competition is tough, and perhaps only going to get tougher. So to stand out from your competitors, you need to have clear targets, KPI’s and a focused budget set. And then plan, manage and optimise your marketing channels against them.
An integrated digital strategy is essential to making your marketing work, and we can show you how…
How we can help…
First of all, we don’t want you to think we are a Jack (and Jill) of all trades, master of none!
But we know that to get the best out of your marketing spend, we may need to use multiple marketing disciplines. And we know that we might need to delve deep into the marketing toolbox and find some extra tricks to make your marketing work harder.
Between us, we have spent the last 30 years working across loads of different channels and campaigns, and we are very good at it. Honest!
Apart from the dominant marketing channels that we’ve already talked about, we can also help your business with:
>Marketing Strategy, Planning and Implementation: Starting with an extensive SWOT analysis and then using the RACE framework (Plan, Reach, Act, Convert, Engage) to create a plan to drive your business forward.
>Audience Insight and Analysis: Take a deeper dive into your customers- who are they? What do they like? How can we prioritise them by value? Once segmented, how should we talk to them?
>Competitor Analysis: What are your competitors doing? What marketing tools do they use? How much are they spending? How digitally competitive is your business sector? How can we stand out from the crowd?
>Optimisation: Have you got some existing campaigns running that might need some TLC? Do you need to do more testing? How can you improve results?
>User Experience (UX): What is your onsite website experience like for your customer? Is the customer journey logical and easy to navigate? Is your customer happy after visiting your site?
>Display & Remarketing: Create impactful and disruptive banners across websites to tell people about your brand and create awareness. You can also use remarketing to help convert your customer- if they’ve left your website, or abandoned a basket- disrupt their internet journey by serving them display banners with relevant and personalised messaging. This technique is often accompanied by other marketing channels.
>Branding & Design: Get your target audience to make an emotional connection with your brand by getting us to help you with your branding, design, tone of voice, consistency and more. No fluff or big charges either!
>Content Creation: Great targeting needs even better content to match. Whether it’s blogs, videos, banner designs, landing pages, infographics etc etc etc, we can help.
>Analytics: How do you know how your campaigns are doing? By setting up good analytics and dashboards, you can get really granular with your data and reporting. From Google Analytics to Tableau, don’t guess your marketing performance ever again!
We can help grow your business
We know there’s a lot of information on this page, but ultimately, if you’d like to see what digital marketing strategy that DigitalFoxes can create for your business, just give us a shout!
